Mumbai: International OTT streaming giant Amazon Prime Video which has established its base quite strongly in India is aiming to expand its horizon in the Indian entertainment circle. It is eyeing another streaming player for its conventional deal. According to reports in the business and tech publication TechCrunch, Amazon Prime Video has approached Times group, possessor of MX Player, for purchasing the video-on-demand streaming service. Meanwhile things are at surface level and nascent stage and nothing has been finalized yet.
Suprisingly in the fray is not just Amazon Prime Video looking towards acquiring MX Player. As per reliable sources the ZEE5 – SonyLIV combine has shown keen interest in acquiring MX Player too. If successful it would be a step ahead to consolidate their position in the cluttered Indian OTT market.
MX Player is an attractive proposition for many prospective buyers due to its 300 million global users. Also lately its some web shows have done well internationally in grabbing eyeballs.. MX Player is modeled ad-supported video-on-demand (AVOD) strategy. MX Player does have a premium paid subscription based video-on-demand (SVOD) segment, but they have realised it is the free model that works best for their Indian subscribers.
MX Player has been offering its users a vast library of movies and also shows in their original languages including the dubbed ones as well in other Indian languages. The streaming giant has also ventured into providing foreign titles such as Korean and Chinese, that are dubbed in Indian languages.
Meanwhile Prime Video has been leading the OTT Segment lately due to its varied content. Prime Video subsequently has been the first choice in the Indian streaming space where Prime Video leads against global leader Netflix in subscribers. The acquisition of MX Player might be a game changer for Prime Video India, as it looks to expand and strengthen its place in India.