Financial Projections for Business Textbooks:
1. Film Production Management Management and Coordination by Deborah S. Patz
2. Surviving Production: The Art of Production Management for Film and Television by Deborah S. Patz
3. Film Production Management by Bastian Cleve
Textbooks on financial projections provide frameworks for forecasting revenues, expenses, and cash flows, often integrating case studies from startups and established firms to illustrate real-world applications. These resources are vital for media professionals crafting business plans for campaigns or production ventures.

Recommended Textbooks
Key titles emphasize Excel-based modeling, scenario analysis, and startup projections with practical examples.
- Financial Modeling for Startups and Professionals focuses on a six-step process using IT case studies, covering income statements, balance sheets, and cash flows via downloadable worksheets.
- Financial Statement Simulation Models teaches long-term projections, risk assessment with Monte Carlo simulations, and Excel tools like Scenario Manager for uncertain environments.
- Case Studies for Corporate Finance (World Scientific) compiles 51 cases from 1985–2014, including Time Warner, Disney, Exxon-Mobil, and Apple, with solutions for financial decision-making.

Case Study Highlights
SBDC’s Beginner’s Guide uses Mateo (food cart expansion) and River (nature daycare) to demonstrate revenue forecasting, business models, and lender-ready statements.
Forecasting studies showed that retail chains integrated sales data with trends to achieve 25% sales growth, while tech firms utilized scenarios for risk mitigation.
Projection Components Compared
1. Film Production Management Management and Coordination by Deborah S Patz
“Film Production Management: Management and Coordination” by Deborah S. Patz is a well-regarded textbook in the field of film production. While the book focuses broadly on the roles and responsibilities of production management in film, it also covers the creation and use of financial projections specific to the industry.
How Financial Projections Are Presented in Patz’s Book
Key Points:
- Budgeting as Projection:
In film production, the “budget” serves as the primary financial projection. This includes all anticipated costs for development, pre-production, production, post-production, and marketing/distribution. - Line Items:
Detailed line items include cast and crew salaries, equipment rentals, location fees, set construction, post-production editing, and contingency funds. - Cash Flow Schedules:
The book emphasizes the importance of a cash flow schedule, showing when funds will be needed and when they must be available to keep the production on track. - Use in Coordination:
Financial projections are dynamic; as production progresses, actual expenses are tracked and compared to projections, with adjustments made as needed.
Example Case Study (Generalized):
A mid-budget independent film estimates the following major costs:
- Cast: $250,000
- Crew: $400,000
- Equipment: $100,000
- Locations: $75,000
- Post-production: $125,000
- Contingency: $50,000
Total Projected Budget: $1,000,000
The production manager creates a cash flow schedule, allocating funds by month based on the shooting and post-production schedule. For instance, the production manager concentrates most equipment and location costs in months 2-4 (shooting), while post-production costs emerge in months 5-6.
Best Practices from Pat z:
- Always overestimate contingency (unexpected costs).
- Update projections regularly as actuals come in.
- Use projections for both planning and communications with investors and stakeholders.
- Document assumptions behind every line item.
Summary:
In “Film Production Management: Management and Coordination,” Deborah S. Patz highlights the centrality of budget projections in managing film productions, providing templates, workflows, and real-world examples to illustrate how these financial projections are built, monitored, and revised throughout a film project.
2. Surviving Production: The Art of Production Management for Film and Television by Deborah S Patz
Surviving Production: The Art of Production Management for Film and Television by Deborah S. Patz is a key textbook for film and TV production management, with a strong focus on financial projections as they relate to the industry. Here’s how the book typically addresses the topic:
How Financial Projections Are Covered in This Textbook
1. Emphasis on Budgeting as Financial Projection
- The film/TV “budget” is the core financial projection.
- Budgets are structured into above-the-line costs (key creative roles like writers, directors, and lead cast), below-the-line costs (crew, equipment, and locations), and post-production.
2. Step-by-Step Budget Creation
- Patz provides templates and checklists for building a detailed budget.
- Guidance on researching and estimating costs for each department.
- The book also includes contingency funds to manage unforeseen expenses.
3. Cash Flow Forecasting
- The book details how to create a cash flow schedule—mapping out when money will be needed and when it will be available.
- This is critical to making sure the production doesn’t run out of funds at any stage.
4. Iterative Review and Cost Tracking
- Patz emphasizes regularly updating projections as real costs are incurred.
- It encourages a comparison between projected and actual spending, with ongoing adjustments.
5. Case Study Example (Generalized from Book’s Approach)
Case:
A television drama is budgeted to cost $2 million over a 6-month shoot.
- Budget Breakdown Example:
- Above-the-line: $800,000
- Below-the-line: $900,000
- Post-production: $200,000
- Contingency: $100,000
- Cash Flow Schedule:
- Pre-production (Month 1): 10% of budget
- Production (Months 2-5): 70% of budget
- Post-production (Month 6): 20% of budget
- Tracking & Adjustment:
- After each major phase, actual costs are compared to projections, and future spending is adjusted accordingly.
6. Communication & Documentation
- It stresses clear recording of assumptions and consistent communication with stakeholders (producers, studios, and financiers).
- The book also provides sample forms and reporting templates.
Summary
Deborah S. Patz’s book offers hands-on, practical guidance for constructing, monitoring, and updating financial projections for film and TV productions, with templates, case studies, and real-world advice tailored to the unique needs of the industry.
3. Film Production Management by Bastian Cleve
Financial projections are presented in the widely used textbook “Film Production Management” by Bastian Cleve, including a representative example in the style of the book.
Financial Projections in “Film Production Management” by Bastian Cleve
1. The Role of Financial Projections (Budgets)
- Cleve emphasizes that budgeting is the foundation of production management.
- The film budget is a comprehensive financial projection, detailing all anticipated costs, broken down by department and production phase.
- Projections are essential for securing financing, planning production, and controlling costs.
2. Structure of a Film Budget
Budgets are typically divided into major categories:
- Development (script, rights, research)
- Pre-production (casting, location scouting, set design)
- Production (shooting, crew, equipment, transportation)
- Post-production (editing, sound, music, VFX)
- Marketing & Distribution
- Contingency (usually 5–15% for unexpected costs)
3. Example Case Study (Following Cleve’s Format)
Case: “Urban “Stories”—Independent Feature Film
Budgeted Financial Projection Summary:
| Category | Amount (USD) |
|---|---|
| Development | $20,000 |
| Pre-production | $80,000 |
| Production | $400,000 |
| Post-production | $120,000 |
| Marketing & Distribution | $50,000 |
| Contingency (10%) | $67,000 |
| Total Budget | $737,000 |
Cash Flow Schedule Example:
- Pre-production (Months 1–2): $60,000
- Production (Months 3–4): $420,000
- Post-production (Months 5–6): $120,000
- Marketing (Months 7+): $50,000
- Contingency applied as needed
Budget Management Best Practices:
- Cleve advises constant tracking of actual vs. projected costs.
- Frequent updates to projections as the project evolves.
- Clear documentation of all assumptions and decision rationales.
- Use of budget templates and breakdown sheets for every line item.
4. Analysis & Use
- The projections help attract investors, guide negotiations, and form the basis for financial reporting.
- In post-production, actuals are compared to projections for future planning and transparency.
Summary
“Film Production Management” by Bastian Cleve provides a practical, template-driven approach to financial projections for film, emphasizing:
- Detailed budget line items
- Cash flow planning
- Ongoing cost control
- Real-world case studies and sample forms
Key Takeaway:
Film budgets are living documents—precise projections at the start, but regularly updated and compared against real expenditures throughout the project lifecycle.