Netflix has officially ended password sharing in India as part of its global crackdown on users sharing passwords outside of their immediate family. This decision comes as Netflix aims to increase revenue after a challenging year. The new policy allows only members of the same household to access a single account. However, they can still use the account from anywhere and enjoy new features.
Netflix has already started sending emails to Indian customers who are sharing their accounts with others outside their household. This crackdown on password sharing has resulted in roughly 6 million new subscribers globally. Netflix plans to expand this policy to all of its markets.
Netflix has ended password sharing due to financial struggles and growing competition. The crackdown on password sharing began in Latin America in 2022 and has now started rolling out in other countries. The streaming service will charge a fee for password sharing, which varies depending on the market. Netflix will be able to track and identify users who are sharing their account through data collection and will block devices.
Users will have the option to add their own account to those who are sharing the password, but they will need to set a primary location and manage account access and devices to comply with the new system. The company believes that widespread account sharing undermines its ability to invest and improve the service for paying members. Netflix expects users to reactivate their accounts despite the changes. The plan is to allow users to add two additional people to their Netflix plan, but they will have to pay extra, possibly around $6 per person.