Company Signature: A company signature is professional business information that the company provides to consumers, helping them learn more about the product. It contains all the necessary information about the company, such as address, contact number, e-mail, etc. It makes it easy for the customers to come in contact with the brand.
D. Slogans
Introduction
A slogan is a memorable phrase used with the goal of persuading a defined target group. The Oxford Dictionary defines slogans as “a short and striking and memorable phrase used in advertising.” A slogan usually contains a quality of being memorable and appealing to the audience. It represents a single product.
Examples:
a. Panasonic: A Better Life A Better World
b. Subway: Eat Fresh
Importance of slogans in business advertising:
Brand emplacement and acknowledgement
A logo, slogan, and brand name are the three main aspects of the brand’s identity. Thus, having a really catchy slogan will help build a proper brand emplacement in the market for your product. A proper slogan and its tune will position your product in the market.
Building better relations
Slogans help in building better relations with the customers. Brands with eye-catching slogans help the audience to recall the business and create a positive attitude towards the brand.
Out of sight
A remarkable slogan helps in making your brand different from other brands in the market. It creates a unique identity in the minds of the people and helps them remember the brand even without reading its name. For example, “Melts in your mouth, not in your hands” immediately makes us think of M&M.
Makes the product attractive
A unique slogan significantly increases a product’s desirability, so brands should ensure they create one that stands out. A slogan is one of the ways that consumers evaluate a product. The slogans linger in the minds of consumers, provoking contemplation about the product.
Grabs attention
A slogan captures the consumer’s attention simply by being associated with the product. The consumer doesn’t even have to look up the brand name to figure out what the product is. So having a catchy slogan helps in gaining the attention of the public towards your product in the market.
E. Tagline
Introduction
A tagline is a short phrase or a short text associated with a product. It is especially used in advertising to have an impact on consumers. A tagline represents the business. Example:
a. Walmart: Save Money Live Better…
b. KFC: It’s finger-lickin’ good.
Importance of Taglines in Business Advertising:
Makes you isolated
In a market, many different companies often sell similar products with only slight variations, leading to competition among them. By creating a unique tagline, you can attract customers by differentiating your brand and meeting their specific needs. This approach will help you stand out from your competitors.
Renders the information to the customer
A tagline is responsible for rendering the information about the product to the customers. This helps customers understand how your product differs from those offered by competitors in the same industry.
Supporting the identity of the brand
A tagline reveals the identity of the brand, so when the consumer reads it, they come to know about your product in an instant. It will also show how determined you are toward the business and build trust between the brand and the customers.
Benefits the Company
An eye-catching tagline benefits the company by grabbing the attention of the customers. The more unique the tagline, the more customers it attracts. If the company attracts customers, it will continue to grow and benefit the business.
F. Illustration
An illustration is an interpretation or visual representation of a text or concept, designed in integration with published media such as posters, magazines, books, etc. It also means providing an example through writing or in a picture format. A brand illustration gives a business the ability to unfold the brand’s story in multiple forms. Example: Fanta Mashup.
Importance of illustration in business advertising:
A picture is worth thousand words
Illustrations are effective in ensuring the success of the advertising campaign. Other than taglines and slogans, an illustration is also important for a brand in advertising their company. A picture has the power to stick in people’s minds and capture their attention.
Efficient use of illustration
Illustrations play a very significant role in grabbing the attention of the public. Advertisers extensively utilize illustrations to promote the product. It helps in delivering the product’s proper message to the consumers.
Helps in expressing a message
If a company needs to deliver a message but struggles to do so, illustrations can simplify the process for them. It is a fact that the human brain can retain visual information more effectively than auditory information. There are many illustrations, such as posters, sketches, diagrams, etc., to advertise a product.
Seizes aid
The illustration helps seize aid (grab attention) of the customers in a much more possible way than any other element in advertising. The colorful posters, attractive images, and highlighted parts attract the customers more than any other thing does. Therefore, the presentation is much more important while advertising a brand.
Provides information in a fun way
An illustration helps in providing information to the public in a humorous way, which is through pictures and drawings. Even without knowing the brand, the customer can get to know the product by just looking at the illustration. By seeing the poster, the person can understand what the product or brand is about.
Creating Radio Commercial: Words, Sounds, Clarity, Coherence etc.
G. What is a radio commercial or radio advertising?
As we see commercials on TV, there is one more thing known as radio advertising. Just as some brands choose to advertise on television, others prefer to introduce their products on the radio as well. The most common type of radio advertisement is the “spot commercial,” which typically lasts no more than 1 minute, while longer advertisements that can run up to 1 hour are known as “infomercials.” Radio advertising can also be called word-of-mouth advertising.
Words, Sounds, Clarity, Coherence, etc.:
Words are vital when it comes to advertising. The three words are really very essential when it comes to advertising; that is,
- Creativity
- Specific
- Simple
The brand must use proper words that would contain all the required information about the product for the customers. It should be, most importantly, creative; that is, it should be different as compared to other brands. It should be specific; that is, it should focus on the important part of the product, and lastly, it should be simple; that is, it should be sweet and efficient.
Sounds in the radio advertising should also be effective in order to gain the attention of the public because there is no visual representation the way it is done on television. The more use of attractive advertising, the more customers get attracted. Just by listening to the advertisement, the customers should get a notion of buying the product. This can be done through catchy slogans, taglines, jingles, etc., through radio.
Clarity is another aspect to be taken care of; that is, if a brand promises certain points, it is the responsibility of the company to take care of those aspects and to be way more clear about their product in front of the consumers. Create a sense of relationship with the public and provide them with all the clear information regarding the product.
Coherent A brand should also stay coherent, that is, consistent, and should not disappear in between. It should consistently promote the brand and maintain the relationship with the people. The advertisement should be able to make sense and reach the consumers and should provide proper knowledge about the product even through radio.
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