1. Meme Marketing
Salman Khan—Bajrangi Bhaijaan
- Campaign: Dialogues and emotional moments from the film inspired a flood of memes, especially on Twitter and Instagram (e.g., “Selfie le le re”).
- Impact: The memes expanded the film’s reach to non-traditional audiences and kept the film trending for weeks after release.
Ranveer Singh—Gully Boy
- Campaign: Ranveer’s “Apna Time Aayega” rap and other punchlines became viral meme templates.
- Impact: Meme virality made the film a pop culture phenomenon, driving engagement and ticket sales.
2. Fan Art Contests
Shah Rukh Khan—Zero
- Campaign: Before the film’s release, SRK’s team launched a fan art contest, inviting audiences to depict Bauua Singh (the quirky lead character).
- Impact: Top entries were showcased on the official film handles; fans received signed merchandise, boosting loyalty and social media buzz.
Amitabh Bachchan—Thugs of Hindostan
- Campaign: Yash Raj Films encouraged fans to create art featuring Amitabh’s ‘Khudabaksh’ persona, sharing the best on their platforms.
- Impact: Created a sense of community and excitement, while leveraging Big B’s legendary status to drive participation.
3. Countdowns
Akshay Kumar—Sooryavanshi
- Campaign: Leading up to release, the team ran a daily countdown with snippets, character reveals, and trivia.
- Impact: Maintained momentum, encouraged daily fan interaction, and led to massive opening weekend numbers.
Shah Rukh Khan—Pathaan
- Campaign: A 10-day countdown featured teaser clips and posters.
- Impact: Built anticipation and drove high pre-bookings.
4. Festival Tie-ins
Salman Khan—Prem Ratan Dhan Payo
- Campaign: The film’s release was timed with Diwali. Salman Khan shared festival wishes, themed videos, and ran contests for families celebrating together.
- Impact: The family-friendly, festive campaign resonated widely, boosting viewership.
Amitabh Bachchan—Badla
- Campaign: For Holi, Big B shared themed posts and contest questions related to the film’s plot twists, engaging both festival and movie fans.
- Impact: Increased festival-time engagement and kept the film in conversation during its theatrical run.
Akshay Kumar—Good Newwz
- Campaign: For New Year’s and Christmas, the team shared themed memes and greetings featuring the cast, with hashtags like #GoodNewwzFor2020.
- Impact: Content went viral, riding both holiday and film release waves.
Ranveer Singh—Simmba
- Campaign: During Eid and New Year, Ranveer posted special greetings in character, which fans loved and shared.
- Impact: Strengthened connection with diverse audiences, especially during high-engagement festival periods.
Summary Table
| Campaign Type | Actor | Film Example | Key Tactic | Result |
| Meme Marketing | Salman Khan | Bajrangi Bhaijaan | Memes of iconic scenes | Viral, cross-platform reach |
| Meme Marketing | Ranveer Singh | Gully Boy | Rap memes | Pop culture buzz |
| Fan Art Contest | Shah Rukh Khan | Zero | Bauua Singh fan art | Loyal fan engagement |
| Fan Art Contest | Amitabh Bachchan | Thugs of Hindostan | Khudabaksh art contest | Increased excitement |
| Countdown | Akshay Kumar | Sooryavanshi | Daily teasers | Consistent buzz |
| Countdown | Shah Rukh Khan | Pathaan | 10-day poster/clip rollout | High pre-booking |
| Festival Tie-in | Salman Khan | Prem Ratan Dhan Payo | Diwali family contest | Massive festive reach |
| Festival Tie-in | Amitabh Bachchan | Badla | Holi contest/posts | Sustained engagement |
| Festival Tie-in | Akshay Kumar | Good Newwz | New Year memes/greetings | Viral holiday content |
| Festival Tie-in | Ranveer Singh | Simmba | Eid/New Year greetings | Festival fan connection |
